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Personal Branding for leaders and entrepreneurs

I want to help you remove the fear and confusion of building your personal brand and help you create multiple streams of income, in addition to your 9-5.

Next class begins: Monday, may 1, 2023

starts on

Monday, May 1st, 2023


duration | Effort

8 weeks online | 3-5 hours/week



USD $1,397 $977 thru April 16, 2023

30% discount Is Disappearing soon ⏰ Lock in Your Savings Before It's Too Late!








Why Join Brand In Demand™?

Brand In Demand™ is a self-paced, online training course to help you build your personal brand, craft your memorable story and create a professional online presence. You’ll learn to produce compelling content to attract new opportunities, and develop multiple income streams for better financial stability.

The program incorporates a mix of videos, presentation slides, hands-on exercises, templates, real world examples from other established personal brands, and so much more. You’ll have access to the course anytime, anywhere you have an internet connection. In addition, you’ll have the support you need, and connections with other students through our private community.

Here’s everything you’ll get in this one-time special offer

Introducing the all new Brand In Demand™

What’s inside? Below is a breakdown of what you’re getting inside Brand In Demand™.

You’ll learn:
Stage One: Frame Your foundation
  • Our method to find and clarify your purpose – something only 25% of Americans have done
  • How to define and document your vision and your 10 big audacious goals – providing clarity on your long term destination
  • How to narrow the specific group of people, organizations and industry that you’ll serve, for maximum impact and financial gains
  • How to prioritize what you’ll do when you have multiple passions and can’t choose between them.


Stage Two: Build Your Brand
  • How to leverage the challenges of your audience and industry, to craft your brand’s story and message, so that they’ll listen and engage with you.
  • Our framework to define, design and document your brand identity, including your brand’s colors, typography, graphics, photography and more
  • How to find and register your custom domain name, social handles and email address
  • How to develop a professional, consistent and cohesive online presence and digital footprint, including your personal website and social media accounts.
Stage Three: Increase Your Income and Network
  • How to clarify, create and position more offering(s) based on your skills, talents and experiences, AND the needs of your audience, organization and industry
  • How you can begin using ChatGPT and other generative AI tools to scale your visibility and create attention-grabbing content that your audience and industry can’t get enough of
  • A step-by-step process to create real and lasting connections with top recruiters, influencers and future partners, and get them to say YES to partnering with and/or working with you
  • Go from zero to multiple income streams so fast your friends will say, “What are you doing… and how can I do that too?”

Stage one: frame your foundation

Clarify Your Why, What, Who and When

In this first stage of the Brand In Demand™ program, we’ll help you find and clarify your purpose (something only 25% of Americans have ever done). Finding your purpose is a personal and unique journey that requires patience and focus. We’ll also help you gain clarity on your values, strengths, passions, and goals. You’ll come away with clarity around what sets you apart from others.

Once you have clarity around your why and what will drive you forward, we’ll move to define and document your vivid vision and a set of audacious goals – we’ll remove all the obstacles and envision the legacy you want to leave this world. Once the long term vision is clear, you can begin to reverse engineer what goals, initiatives and tasks you need to focus on in the short term. One of the best outcomes from this exercise, is that you’ll be able to clearly articulate to others (especially those closest to you), what you have decided to commit your focus, energy, time, and money to… with confidence!

Who do you want to connect with, influence, and serve? What are their needs and interests? These are very important questions that you must answer. You’ll learn how to identify and narrow the people, organizations and industry that you will commit to serving (your audience), and you’ll learn how to lock in on their biggest problems, needs, desires, and preferences.

We will guide you through our best practices and process to gather information about your audience, including their behaviors and the things that keep them awake at night, which will help you when you begin to create content and offerings to serve their needs.

We’ll wrap up this first stage of the program, helping you prioritize what goals get the most of your limited focus, time and energy.


    Module 1: Find Your Purpose (why)

    Module 2: Define Your Vision/Goals (what)

    Module 3: Know and Narrow Your Audience (who)

    Module 4: Focus Your Priorities (when)

    • Clarifying your purpose
    • Vision & goal setting hands-on session
    • Inventory what you have to offer
    • Audience and industry discovery
    • Fierce prioritization session

    Stage Two: Build Your Brand

    Craft Your Story, Brand Identity, and a Strong Online Presence

    In this second stage of the program, you’ll begin to craft your story and narrative, along with all the visual elements of your brand.

    You will learn how to tell stories about you, that aren’t just for you. You will also learn how to use the challenges of your audience and industry in your message and story, in a way that gets their attention and gets them listening to what you’ll have to share.

    You will learn how to build a strong brand identity: design all your visual and verbal brand elements (your colors, typography, logo, photography, voice, tone and more). These will ensure consistency across all your brand’s digital and social platforms and touchpoints.

    We’ll guide you through how to begin building a strong and cohesive online presence – you’ll develop a clean and professional website, social media accounts, and other digital channels that reflect your brand’s personality, values, and purpose, and that helps you create more opportunities and income for yourself.


    Module 5: Build Your Brand Story and Messaging

    Module 6: Define Your Visual Brand Identity

    Module 7: Create Your Personal Website

    Module 8: Design a Polished Online Presence

    • Messaging challenge
    • Personal bio writing exercise
    • Brand identity (colors, fonts and logo) tutorial
    • Photography guide
    • DIY design templates (creative assets)
    • Website building plan
      • Setting up web hosting 
      • Setting up website, theme, and more
    • Social media tutorials
      • Personal branding for LinkedIn
      • Personal branding for YouTube
      • Personal branding for Twitter
      • Personal branding for Instagram
    • Domain, Social Handles and Email Address exercise

      Stage Three: Increase Your Income & Network

      Craft More Offerings, Content and Lasting Relationships.

      In this final stage of the program, we’ll guide you through how to package and market additional offerings to create new and different streams of income (hint: there are certain types of income streams that require less ongoing time and provide a longer ‘shelf life’).

      You’ll craft a clear and consistent brand message that also aligns with your values and resonates with your audience. This message will be reflected in everything you do going forward, from your social media posts to your personal interactions.

      You’ll learn how to determine the type of content you want to create (videos, podcasts, blogs, etc.), how often you want to publish, and what topics you should cover for maximum attention and awareness. We’ll also help you stay organized and consistent in your content creation, with a content calendar for all your high-quality content and media, including social posts, podcasts and videos.

      You’ll strategize and plan how to consistently market yourself across all your brand’s touchpoints. This includes your website, social media, and other channels. Consistency is key to building a strong and recognizable brand identity. We’ll guide you through how to differentiate yourself to generate more attention, engagement and income for your offerings. Next, you’ll learn the most powerful channels for engaging, and spreading your meaningful ideas and content with your people/industry.

      Lastly, we’ll also teach you how to network, develop strong relationships, and create/keep warm connections with top influencers, to help expand your influence.


      Module 9: Inventory and Package Your Offerings

      Module 10: Create Engaging Content

      Module 11: Master Your Marketing

      Module 12: Build Your Network

      • Content / editorial planning exercise
      • Social media audit playbooks
      • Interactive posts (polls, quizzes, infographics)
      • Content creation using ChatGPT
      • Video content creation (Reels, livestreams, TikTok, YouTube)
      • Long-form content (in-depth articles/blogs, whitepapers, ebooks)
      • Audio content (podcasts, audiobooks)
      • Micro content (short vids, GIFs, memes)
      • Income streams playbook
      • Networking training: best practices + assets (1-page + DOT)









      Seats For Our May 1st Class Are Limited To Ensure We Can Adequately Serve All Students. Price increases to $1397 after April 16, 2023.

      This program was authored and is taught by Stephen A. Hart

      Stephen A. Hart is Director of Content Marketing at SANS Institute (the world’s largest cybersecurity training firm). He is a sought after content creator who has created, produced and launched several branded programs including Blueprint and Cloud Ace podcasts.

      He is the founder of Isles Media, LLC, creator and author of the Brand In Demand™ and Build Your Podcast™ courses, and the founder and host of the top rated Trailblazers.FM™ podcast.

      Stephen was selected to the first 100 person cohort of LinkedIn’s Creator Accelerator program. Learn more and connect with Stephen on LinkedIn


      And… There’s More!

      We are also giving you 3 free bonuses worth at least $4,125 as a welcome gift when you join Brand In Demand™.

      If you know anything about us then you know we always try to over-deliver and give as much value as possible. We actually care about the results that our students get, and that’s why we are giving you these free bonuses worth $4,125 when you join Brand In Demand today. 

      BONUS 1

      6 12 weeks access to our weekly group mastermind sessions

      • Six Twelve 60-90 minute private mastermind sessions with Stephen A. Hart
      • Learn about and share best practices, practical branding strategies, and navigate challenges through our collective mind share with Stephen A. Hart and other students in the cohort 
      • You’ll get the support and accountability you need to stay on track, get stuff done, all while removing any overwhelm. 
      • All recordings of each mastermind training session. 

      $625 value

      BONUS 2

      2-MONTHS 1 Year Access to our Private Membership Community

      • Stay in constant communication in our private community group, exclusively for students for 2-months 1 year!
      • Get access to me personally (I’ll be super active in the group – answering questions, looking at what you’re creating, helping out and coaching you)
      • Receive ongoing support from our community as you build your personal brand
      • Network and engage with other like minded leaders, professionals and entrepreneurs, while creating accountability partners with other students
      • You’ll see what works for others and you’ll be able to learn from them first hand as they share their strategies and what results they’re getting
      • You get to feed off the energy and wins of the group

      You’ll have access to our private community group, to help you eliminate any road blocks and keep things moving quickly. This is all about SPEED and PROGRESS! 

      $1,000 value

      BONUS 3


      • Access our live hands-on interactive sessions – with Stephen A. Hart and various industry experts.
      • We will cover a specific topic and provide a deeper discussion with practical advice and guidance to work alongside the team during these sessions, to help you digest and take action in the different focus areas discussed throughout the course
      • You’ll have the ability to engage and ask questions directly with each guest expert in our live sessions.
      • Access all recorded sessions for life. 

      $2,500 value

      lock in Over $4,125 In bonuses today!

      Stop Thinking About It … Join our 2023 class of Brand In Demand™ and Save Years of Expensive Trial and Error!


      Our Clients Are Loving brand in demand™. They’re Doing The Work and Getting Results.

      Save 30% & pay just $977 when you enroll by march 31st








      Seats For Our May 1st Class Are Limited To Ensure We Can Adequately Serve All Students. Price increases to $1397 after April 16, 2023.

      Frequently Asked Questions

      Who should enroll in the course?

      Corporate professionals including executives, leaders, managers, and directors.

      Solopreneurs including founders, authors, content creators, accountants, bookkeepers, coaches, consultants, financial service professionals, Realtors, and sales professionals.

      Job seekers including college students and graduates, and career changers (including military).

      do you offer payment plans?

      The course is offered for a one-time payment.

      Please contact [email protected] if you’re having difficulties making a one-time payment, and would need an alternate payment schedule.

      How does it work?

      Brand In Demand™ is a self-paced, online multimedia course. You control when you start and finish. You can work through the lessons at your own pace, from your laptop or mobile device.

      Is this course truly worth the investment? 

      If you are ready to invest and do the work on your personal development, personal growth and personal brand, you will absolutely see the return on this investment, in both the short and long term. So many of our past students credit this course with landing new job opportunities, job promotions, paid speaking opportunities, book deals, creating new offerings and income streams, and so much more. If you put in the work, there is no doubt, you will be overjoyed with the outcome and return on this investment.

      This Special Offer Is Disappearing ⏰
      Lock in Your Savings Before It’s Too Late!

      This course is designed to help you make massive progress, quicker and easier than going it alone… Join us now and start building your brand, increasing your income, and living your legacy.

      Time is a factor. As much as we’d love to help everyone, we will keep our class sizes manageable to provide the help and support that you need in order to get the results that you want.

      Because of that we are only accepting a limited number of students at any time coming into the program. So time is a factor – once we hit our cap, we’ll pause accepting new students.

      If you’re truly interested in differentiating yourself and accessing more ideal opportunities, you have to act as soon as possible before someone else gets your spot and transforms their life with Brand In Demand. And in case you’re wondering, spots are granted on a first-come, first served basis.









      Seats For Our May 1st Class Are Limited To Ensure We Can Adequately Serve All Students. Price increases to $1397 after April 16, 2023.